NBA on ABSCBN

The National Basketball Association (NBA) and ABS-CBN Corporation, the Philippines’ leading media and entertainment organization and an official NBA broadcaster in the Philippines, today announced a partnership to operate the NBA.com/Philippines, the NBA’s official digital destination in the country.

The online destination, hosted on the ABS-CBN Sports portal (sports.abs-cbn.com/nba), will provide Filipino fans access to daily video highlights, game recaps, scores, stats and more.  The mobile optimized digital destination will also provide localized content including analysis by local celebrities and sports personalities as well as special features focusing on the NBA’s influence on the Philippine’s lifestyle and culture. 

“ABS-CBN Corporation is the ideal partner to help grow our digital presence   in the Philippines,” said NBA Philippines Managing Director Carlo Singson.  “NBA.com/Philippines reflects our commitment to engaging our passionate fanbase through digital and mobile with relevant stories and localized content, ensuring that basketball fans across the country will stay up-to-date on all things NBA.”

“The partnership between ABS-CBN and the NBA to manage NBA.com/Philippines deepens the relationship between our two organizations in the promotion of the NBA brand,” said ABS-CBN Chief Digital Officer Donald Lim.  “Filipinos are avid followers of the NBA, and we believe that the newly designed digital destination will bring the best of the league to our kapamilyas in the Philippines.”

“As a free to air broadcast partner of the NBA, ABS-CBN continues to deliver quality execution for NBA properties to strengthen the brand’s affinity with basketball-loving Filipinos,” said ABS-CBN Integrated Sports Head Dino Laurena.  “The digital platform plays a key role in engaging the new generation of NBA followers, and we look forward to this opportunity to synergize both the TV and digital executions.”

The NBA currently has relationships with a network of television and digital media partners in the Philippines headlined by ABS-CBN, FOX Sports, and Solar that will combine to televise more than 30 live NBA games per week during the 2016-17 NBA season, which tips off Oct. 26.  Leading telecommunications provider Globe Telecom also offers NBA LEAGUE PASS to its 45 million mobile and broadband customers. 

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