More
than fighting evil vampires at La Luna Sangre as Tristan and Malia, Kathryn
Bernardo and Daniel Padilla fight cyberbullies in real life. Kicking off their
anti-cyberbullying campaign as Cybersmile Ambassadors, KathNiel together with
Philippine Red Cross (PRC), the Department of Information and Communications
Technology (DICT) and Kathniel’s fan base KDKN Solidarity Community, Inc. along
with volunteer-individual and other fan group supporters conducted a
simultaneous event dubbed as “Give Blood. Fight Cyberbullying” last Nov. 5 at
the PRC Headquarters and across 18 (initially targeted 22) other PRC blood
centers nationwide.
The event was held to gather as many blood donors, promote La Luna Sangre in Halloween season and fashion as blood donors were encouraged to wear costumes of their favorite La Luna Sangre characters, and formally launch the anti-cyberbullying campaign of KathNiel.
According to PRC Director for National Blood Services Dr. Cristie Monina Nalupta, the simultaneous event garnered 50,000 cc of blood which could possibly help and save lives of 360 patients. The event also made noise at social media as #ImACybersmiler and #LLSBloodletting were its digital battle cry in its awareness campaign.
Some
of the other 19 blood centers include: Batangas, Calamba, Tarlac, Cavite,
Pampanga, Olongapo, Baguio, Cebu, Iloilo, Bacolod, Aklan, Dumaguete, Davao, Cagayan De Oro,
Butuan, General Santos, Misamis Occidental, and Zamboanga City.
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