TANDUAY sets 2017 on fire as it welcomes the year of the Fire Rooster with an emblazing reveal of its hottest 2017 Calendar Girl – Ellen Adarna.
Elegant, fierce, fiery, feisty, beautiful –
Ellen Adarna will be the epitome of a woman that a man would want to have. Ellen will unbridle the inhibitions, debunk
every myth, and guide every man into becoming a whole new version of themselves
in return – confident, aspirational, and snappy – definitely a man every woman
would want to have.
2017 will be an exciting year where Tanduay
will be very aggressive on digital and content with Ellen Adarna as the
flagbearer. Series of webisodes will be curated that will guide every man on
how to become better versions of themselves as Ellen debunk misconceptions and
inspire confidence on relevant everyday situations such as swinging the
Valentine’s date and asking Miss Independent out, making the best out of summer
and being sociable the right way, giving the best impression at work and even lifestyle
grooming guides from what to wear to how to impressively introduce yourself in
a bar among others.
The year of 2016 has been the launch pad of
Tanduay as it started getting more aggressive in terms of content. Starting
with trend jacking content, to tent poling on events, rallying with different
ambassadors such as Derek Ramsay, Jesse Mendiola and Kenneth Cobonpue, and
curating snackables such as the voice of students during Halalan 2016 and
Tanduay mixology guides, among the other efforts of Tanduay. Expect the brand
to be more aggressive on 2017 as it further explores daring content and become brave
various platforms.
Cheers to a hot new start for #Tanduay2017
with Ellen Adarna as the newest Tanduay Calendar Girl.
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