The biggest names in showbusiness are proud
ambassadors of Vivo
Before the introduction of local brand endorsers, NBA
superstar Stephen Curry signed up as Vivo’s biggest ambassador September of
2016. Locally, Vivo Philippines welcomed dancer, model, and actor McCoy De Leon
and one of the top lifestyle blogger in the Philippines Verniece Enciso two
months later in November.
In September 2017, during the grand launch of the Vivo V7+, Vivo
introduced their newest brand endorsers headlined by showbusiness royalty in
the Philippines to date: Kathryn Bernardo and Daniel Padilla. The other brand
endorsers are Maymay Entrata, Pinoy Big Brother Season 7 Big
Winner and teen queen star Barbie Forteza, Heartthrobs Inigo Pascual and Tony
Labrusca and Soul Supreme turned Vivo Family member KZ Tandingan. Boyband PH are
also one of the brand’s most influential endorsers composed of Joao Constancia,
Niel Murillo, Tristan Ramirez, Russell Reyes, Ford Valencia. The Voice Kids
runners-up Sassa Dagdag and Darren Espanto, Pinoy Big Brother alumna Maris
Racal, Kisses Delavin, and Loisa Andalio, Instagram sweetheart Sue Ramirez,
singer-song writer TJ Monterde, child star turned telenovela star Andrea
Brillantes, The Voice alumnus Jason Dy, Star-struck Kids discovery Paul Salas,
comical, rising star Chiena Filomino, model Kira Balinger, and sexy DJ Ashley
Rivera were also unveiled as influencers late last year during the V7+
unveiling. For the year of 2017, Vivo accumulated 27 local endorsers.
Marketing Strategy with Vivo
With the famous names included in its Vivo Family, Vivo has a surefire
spot in positive brand presence. Vivo
has dominated the smartphone limelight for some time now and with the
impressive names in the Vivo Family, the brand should very well expect a
meteoric rise to greater heights. As such, Vivo leveraged on this benefit by
launching several events involving their endorsers.
One of the most successful is Popssss, an online music program that is part of
the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo
Philippines, featured fresh and seasoned talents in the local music scene.
Popssss, which launched in February of 2017, featured former child star and now
soap opera star and recording artist Alexa Ilacad in its successful pilot
episode with Vivo endorser Inigo Pascual hosting the program.
Another one of the biggest
collaboration work Vivo Philippines entered into was the Mega Fashion Week in
October 2017 with Mega Magazine. As co-sponsor of the event, Vivo bagged the
spotlight for some of its brand endorsers in the glitzy fashion affair.
Part of the pre-event gala of the Mega Fashion Week was Verniece Enciso, fashion and lifestyle blogger. At the launch night, Vivo as co-sponsor presented a MEGA Fashion Film on Vivo Family headliner and Mega Magazine cover girl Kathryn Bernardo. The trendy opening party, with the biggest names in the fashion industry in attendance, plus a reunion of the MakingMEGA stars will all be captured using no less than the Vivo V7+ clearer-selfie, perfect shot smartphone. At the Fashion Show event in October 28, Vivo endorser Kisses Delavin will be gracing the MEGA Fashion Week catwalk.
Part of the pre-event gala of the Mega Fashion Week was Verniece Enciso, fashion and lifestyle blogger. At the launch night, Vivo as co-sponsor presented a MEGA Fashion Film on Vivo Family headliner and Mega Magazine cover girl Kathryn Bernardo. The trendy opening party, with the biggest names in the fashion industry in attendance, plus a reunion of the MakingMEGA stars will all be captured using no less than the Vivo V7+ clearer-selfie, perfect shot smartphone. At the Fashion Show event in October 28, Vivo endorser Kisses Delavin will be gracing the MEGA Fashion Week catwalk.
A fun, lighthearted online show is the Vivo Exclusive
episodes where Vivo influencers were asked to do fun challenges. Darren
Espanto’s marshmallow challenge, which earned 96,000 views, involved Darren
fitting as much marshmallow in his mouth while Boyband PH reveal each other’s
secrets in Vivo Exclusive’s Name Drop episode. McCoy De Leon answered “kilig” questions
“fished” from a fish bowl to the delight of fans which garnered 76,000 views to
date.
Lastly, fans were thrilled with Inigo Pascual’s successful
Para Saýo Thanksgiving Concert in December 1, 2017 at the Music Museum while
McCoy De Leon and on-screen partner Elisse Joson had a mini concert cum album
launch November 25, 2017 at the SM Skydome.
For inquiries
about Vivo, visit the Vivo website at www.vivo.com/ph or
check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter
(https://twitter.com/vivo_phil) accounts
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