Need something online or you probably need something new in your closet, well our kind-hearted charmer for this month might give you a big hand to find the stuff you are looking for to add to your wardrobe, say a big hello to Jayden Fernandez our Live Selling Heartthrob.
Since the dawn of several online selling apps, our retail therapy went from the department store back at the comfort of our own homes, swiping up and adding to cart has been a way of shopping for most of us and from there rose the Online Live Selling scheme from the small business up to the big brands, they all ventured in bringing their products in every social media platform.
Jayden began his career as a brand representative for the clothing brand 'Bench/' at the beginning of this year. From being a shy and timid guy, this 27-year-old introvert has become the face of online live selling, especially on the video streaming platform TikTok.
The once shy guy became a sensation online for his fearless and compelling way of selling apparels, which definitely helped him reach his livestream sales quota. This extra mileage and reach hasn’t only helped Jayden with his sales, but it also bolstered his career from being an online presenter, to walking down the runway for the brand’s fashion week and also for its upcoming Body of Work fashion show this coming Summer of 2025.
This charmer who is willing to do everything to provide for his family is definitely reaping the rewards of hard work.
Read our interview with Jayden Fernandez below:
Introduce yourself to us first, who is Jayden Fernandez before Mister Grand and the Bench Online Selling?
Who is Jayden Fernandez before Mister Grand? I am just a shy type boy, nagwowork lang syempre as a normal person, nagwowork lang for family and for the dreams and goals in life. Yun that’s me before po ako makapasok as brand presenter and as aspiring candidate for Mister Grand.
How did you get the Online Live Selling job? How was the experience so far?
I am really looking for a job that will give me a big salary of course and then someone reached (out) to me and kababayan ko din, they offered something for me that can possibly help me grow and give me the compensation that I need at that time.
It was fun, exciting, and Siguro magiging roller coaster for sure and that's all I can say for now, exciting and fun, we will give you a show for sure.
I must say you are currently the face of Bench, you elevated the online live selling game specially on Tiktok, how does it feel that you made Bench’s Tiktok Live on top and also how does it feel that when people see you they recognize you now as that guy from Bench.
Nakakatuwa siya kasi nga syempre bukod sa dumadami yung viewers ko dumadami din yung benta so yun naman yung target ko. And ayun nakakatuwa that they are always supporting me kahit hindi lang brief to be honest also Bench apparels they are always supporting me to make the live not boring and parang hindi naman nakakabored yun, syempre exhausting din yun minsan, I need someone to talk to para mawala yung pagod ko and they are there for me always supporting me and I am really thankful po sa mga viewers natin.
How do you motivate yourself during the live selling especially wala kang nakakausap face to face?
I’m always thinking of my family in the province, on how they support me before way back when I was a child, so they have always been my motivation po for this career
Was wearing the underwear that you sell your idea?
That was the idea of my manager and me, but in the first place that was my suggestion then inapprove lang nya then we tried it and yun pumatok siya so yun tinuloy tuloy na namin.
How did it feel when you first tried the underwear during the live selling?
Nakakakaba sa una because Tiktok is sensitive and possibly ma ban yung account, so mawalan pa ng work and minsan nakakahiya din kasi nga di maiiwasan makita yung bulge as a guy and madaming basher na hindi macontrol yung sarili nila, so I received a lot of comments so I’ll just brush them up ganun.
Any unforgettable or most memorable moment as a live seller.
Yung naban, nung na ban talaga kami yun ang pinaka unforgettable kasi nga maapektuhan din yung trabaho nung iba, yung co host kasi meron akong mga co hosts sa bench.
What was the most outrageous comment you’ve read so far?
Yung may ginagawa sila during the live na privately dahil sa live ko ganon, ganun kalala
As a live seller, what’s that one thing you’ve always liked to sell? And what’s the easiest and hardest thing to sell online?
I do live selling as well for skin care, that’s the hardest kasi very technical niya and you need to be professional to present those products. The easiest for me would be the shoes, I’ve been a brand presenter of Adidas, for me that’s the easiest, pero challenging pa din siya technically.
What’s your favorite Bench/Body Item?
Syempre di mawawala diyan yung mga undergarments nila and apparels.
You’ve walked at the Bench Fashion Week, how does it feel that from live selling you are now actually modeling for the brand.
To be honest kinda overwhelming pa din sakin, feeling ko di ko parin alam yung ginagawa ko sa sobrang dami ng nangyayare, hindi ako sanay sa ganito. Overwhelming siya sakin but still grateful for everything.
Live Selling or Walking the Runway for Bench?
Ang hirap naman niyan, uhm ang hirap mag decide can I choose both? haha. For me, for now since my medium is live selling, so live selling for now and then madami tayong nakakausap and they opened a lot of opportunities for me.
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